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QBA

1 September 2011

 

What a default would mean for the everyday worker

Economists, like the ubiquitous Morgan Kelly, have peered into our future and with predictions that our national debt could easily surpass €250 billion, there looks to be no way that we can pay back every last ceEconomistsnt of what we borrowed.

Default is the hot topic of conversation, and while many people are sick of placating to the European Union's interests, default will hit the working man's savings and force even more hardship on an already exacerbated situation.

In the recent past, several big countries have defaulted on their borrowings including Mexico, Liberia and the widely publicised default of Argentina. After years of having just as strong a currency as the US, Argentina saw the value of its peso nose-dive to just a quarter of its value when it couldn't pay back its loans in 2001.

Euros

So should Ireland take a "punt" and revert back to its old currency? If Ireland were to default on its loan agreement, there is a very real possibility that it could be asked to leave the single currency. Generally when nations default, they do so with their own currency and not as part of a common currency. We would then need to re-introduce the Irish pound but the likelihood is that its value would fall over time and we would be left with a currency catastrophe of Argentinean proportions.

Firstly, a default would be a disaster for any savings you may have. Not only would their value drop significantly, you may have a hard time getting your money back full stop. Kevin O' Doherty, director of Compliance Ireland, said that with the revival of the punt, money in accounts would revert to the punt.

"Because of the economic situation the country would be in, the value of the punt would plummet. The value of your savings would go down as the currency depreciated". When Argentina defaulted, all accounts were frozen to stop conversion to a better currency and a maximum limit was put on how much could be withdrawn from the account. Billions of euros could leave the country, as people flock to mainland Europe to open accounts to protect their savings. We would also have some trouble in finding anyone willing to lend us money at any sort of reasonable rate, if we did default our loans. This is an extreme case but not beyond the realms of possibility.

Secondly, a default would be calamitous for anyone with a pension fund. Those already hit by the various levies on their pensions could see matters worsen if we revert back to the punt. Argentina converted all pension funds into government supported loans to manage their debt, a move Ireland may have to consider in the event of a default.

Thirdly, all those benefitting from a tracker mortgage, will see their luck run out if we default. If the interest rates were linked to a new Irish punt, those rates could sky rocket. When the punt devalued in 1993, mortgage rates rose to levels never seen before or since. Anyone with a mortgage here in Ireland will find it next or near to impossible to repay in punts, as their value would be highly diminished.

Any default would also affect all those in receipt of social welfare payments. Our government would not be able to plug the €18 billion gap in the finances needed to pay our unemployment benefit, child benefit pensions and public wages.

A default would be disastrous for our already high unemployment rate. Even more multinationals companies would pull out of Ireland, incurring further job losses. Any MNC looking at Ireland as a European base would rethink their plans and look elsewhere. Foreign Direct Investment (FDI) by MNC's into Ireland could be damaged irreparably and encourage companies to deal elsewhere.

Finally, a default will render credit card purchases obsolete. Similar to Argentina post-devaluation, our credit cards would become immediately unacceptable. This coupled with frozen bank accounts could lead us back temporarily to a barter/exchange system, albeit in a worst case scenario.

The black economy, which has already seen a sharp rise in the last three years, could easily explode on the back of a default, leading to even fewer takings for the Government in tax. This, in turn, will put untold strain on the already wafer thin public service budgets, leading to Draconian cuts and virtually leave us a third world economy.

As hard as it is to continue taking our medicine, we must. Ireland is not as bad as it is portrayed. Standard & Poor's devaluation of our credit statement has been universally derided. We are adhering to our EU-IMF agreement and are increasingly less likely to default. Many small businesses are thriving and we need to see more of this around the country.

The euro is flawed but the European Union itself is one giant social experiment. There will be problems. This is not the time to jump ship and revert inwards. We need to work together and encourage businesses to flourish. We now must believe that Europe and the euro can survive because taking a "punt" simply isn't feasible in the long run.

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Making Social Media Work for You

With social media becoming the focal point of how business is conducted, the Quality Business Alliance has some top tips on capitalising on the benefits of social media, for the business and for you.

LinkedIn

Business:

Create Awareness of your Brand - You need to get your name all over the various social networks such as Facebook, Twitter, MySpace and YouTube and begin to build up your company profile. Be informative and be fun. There's no point in having a great message without keeping the audience interested. You want your audience to warm to you. Create a buzz through the online community to drive consumers to your site.

Use Your Competition - Follow your competitors on Facebook and Twitter. There is a lot to be learned from those with whom you compete. Find out their offers and go one better. Healthy competition makes for healthy business.

Increase Loyalty - Talk to customers as friends, as peers, not as talking wallets. Build a rapport, establish trust and maintain it. Word of mouth is just as effective as social media and good words about your business leads to good profit for your business.

Feature Your Product - By exhibiting your customers what it is they are buying shows transparency. It draws attention to the product and your business.

Customer Service - A good social media network allows your customers to keep in regular contact with you. Any queries the customer has can be answered quicker and more efficiently.

Listen - Above all, the only opinions that matter are the customers 'opinions. Conduct market research and find out what they want, not what you think they should want. People like to be heard on social media, so listen to their voices. Share positive feedback, work on any criticism you find and move to improve on it. It shows you care.

You:

Reputation - Networks like Facebook and Twitter allow you to get your name out there. It is a great way of marketing yourself and allows you to build up a good reputation.

Jobs - Put your CV online e.g. LinkedIn for potential recruiters to see. There are jobs posted online everyday and social networks are being used increasingly to scout for potential employees.

Contacts and Networking - Professional sites e.g. LinkedIn are an excellent way of increasing your contact lists. Promote networking events through social media and keep customers up-to-date on offers.

Show your Talents - Don't be afraid to showcase what you have to offer. Write a blog, share your thoughts, and give informed opinions. People will take note of your musings. People will be coming to you for breaking news and your stock will take off.

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Members Deal of the Week

Deal of the Week

This week's Deal of the Week comes to us from Support IT, one the premium IT repair and installation companies in Dublin. Support IT deals with everything from viruses, slow Internet connection and computer crashes to network setup and software installations. Support IT is offering the DELL Latitude D630 and DELL Latitude D620 complete with:

• Intel® Core™2 Duo processors, with Intel integrated graphics for optimal battery life

• Genuine Windows Vista® Business or Genuine Windows® XP Professional

• Performance hard-drive options including 7200 RPM, Hybrid hard drive

• 2 Gig Memory

• SIM Card Option

• Dell 620 is 1.8GHz and 630 is 2GHz

• All facets of Microsoft Office included

• Comes with Windows XP (620) or Vista (630)

The price for QBA members will be €180 for the DELL 620 and €200 for the DELL 630. This will be on a strictly first come, first served basis. To avail of this offer, call John at 086 3000 382, quoting your QBA membership and enjoy your new computer courtesy of Support IT and the Quality Business Alliance.

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Ask the Expert

Ask the Expert

Q. I run a small business with my partner, no more than five employees and we have been successful for a number of years. I do have loans and, at the moment, they are manageable. However, in the event of an inability to repay the loans down the road, can the banks take my personal assets to service the debt?

A. It does depend on whether your company is registered as a sole trader or as a limited company. As a sole trader, the banks could indeed sell off any personal assets you have to meet the requirements of the debt, under the terms of sole proprietorship in Ireland. However, if you and your partner have registered as a private company, then the company is considered a separate legal entity. You would only be responsible for the debt of the company and none of your personal assets could be touched to meet the repayment requirements.

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