Ask the Expert

This week’s contribution comes to us from Paschal Walsh at CMO Cash Flow Fulfilment
Q. How can I get better results from my collection calls?
A. Every collection call should have the one main objective; to collect the entire overdue balance immediately, and while this is the primary role of the Credit Manager other influencing factors are always present in the commercial business environment which can sometimes gets in the way of
achieving the primary goal.
The role of the Credit Manager or Credit Controller is to find a balance between the sales and financial objectives. To do this you should:
1) Act professionally during every contact with customers.
2) Be balanced in your approach.
3) Listen attentively to what the customer is saying, you don’t have to believe what they are telling you but you must deal with any issues they are communicating to you.
4) Don’t rise to any provocation from the customer, this will realize their objective not yours.
5) Don’t criticise the customer’s failure to deliver on past promises, find out the reason why they did not do as they agreed, agree a new arrangement and emphasise to the customer the importance of their fulfilment of the new agreement.
6) If the customer agrees to send payment you should get specific agreement regarding the date, value and method of payment.
7) Don’t tell the customer you will phone them if their payment does not arrive because this will negate the customer’s responsibility and the agreement to pay.
8) Make to customer aware of the consequences of not adhering to the agreement made or continued non-payment of their account i.e. imposition of late payment interest, possible termination of supply etc. always advise the customer that you don’t want these sanctions to occur and that you therefore need to get the account paid up to date!
9) If there are disputes on the account get the customer to provide specific not general details of the disputes and make an agreement regarding the proposed follow up i.e. who is responsible to follow up and what timelines that this should happen within.
10) Schedule follow up contacts for appropriate dates in line with what was agreed and always contact the customer on the scheduled follow up date.
11) Be assertive but not argumentative, aggressive, condescending, confrontational or sarcastic when speaking with your customer about their overdue account.
Every contact with a customer should end with an agreement i.e. a payment commitment, an agreement that you will follow up at a future date, agreement that the customer will revert on a specific date.
Persistence is very important. Calling overdue customers once a month will not achieve the desired results!
Calling once a week or more frequently will generate a greater sense of urgency about dealing with the overdue account and faster payment.
Remember:
Be prepared: Check all relevant details before you make a call.
Smile and Dial: Be positive and believe that you will get the agreement to pay you require.
It's all in the Tone: Be assertive, firm and definite about what you require.
Take Control: It’s your call, don't be manipulated, stay focused, listen and ask open questions.
that get the information you require to make an informed decision.
Nail Things Down: Summarise what has been agreed and whose responsibility it is to follow up.
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